Adobe Next Best Conversation™
Liveperson IMP

Overview

Next Best Conversation™ allows brands to deliver personalized engagements by presenting the right message at the right time on the right channel increase the engagement rate and the Average Order Value. Next Best Conversation utilizes targeting engines to deliver the best message and channel for the consumer based on consumer profile, consumer segmentation, and visitor behavior. Given these capabilities are not built into the CC platform today, we will speed our go-to-market by first integrating with third party solutions and providing a rules-based approach for brands to set their personalized messages on web and in-app channels. By integrating existing solutions, like Adobe Target and Adobe Analytics, into the rule-set, a brand can utilize 3rd party data to deliver personalized engagements.

Benefits

• Increase sale conversions and decrease checkout abandonment by offering relevant assistance at any point in the buying journey
  
• Apply LivePerson's best-in-class Natural Language Understanding, built on over 20 years of goal-based customer conversation data
  
• Enrich customer intelligence, track attribution, and drive long-term customer value by easily sharing..